Brand Statement
“Food: Satisfying People
and Creating Connections”
Gurunavi knows the possibilities of good food.
Connecting people, things and events, all over the world.
Creating pleasure and satisfaction.
Gurunavi's corporate philosophy
Our Purpose is the core element of our corporate philosophy. Achieving our Purpose requires Innovative Action by Gurunavi – as a company and as an organization – which in turn requires Innovative Action by Employees. To bring this about, we are resolute in our Promise to Employees and aim to provide a comfortable and rewarding work environment.
Based on our Spirit, we are confident that we will fulfil our Promise to Society, something we need to do in order realize our Purpose. But this may not happen immediately. With that said, we believe that if one person changes, so can the whole world. Gurunavi is making this belief a reality.
Spirit
Protecting and nurturing
Japanese food culture
Purpose
Food: Satisfying People
and Creating Connections
Gurunavi knows the possibilities of good food.
Connecting people, things and events, all over the world.
Creating pleasure and satisfaction.
Innovative Action by Gurunavi
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1.Inclusion and DiversityCreate an environment in which diverse human resources can demonstrate their strengths, and strive to maximize the performance of both individuals and the organization.
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2.Update NormalFlexibly respond to the changes in society and the market, as we work to create a unique presence that suits the times.
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3.Connecting the DotsDiscovering new value by connecting every point within and outside the company: people, organizations, business, data, etc.
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4.Open InnovationBy multiplying ideas and technologies both inside and outside the company, create new innovations that are beneficial for society.
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5.Global MindWe will overcome the barriers of culture, language and distance, and continue to have a global perspective and mindset.
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6.Co-Creating SustainabilityWith the understanding of and mutual respect with all stakeholders, create a long-term culture of universal value.
Innovative Action by Employees
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1.Create Customer DelightCreating an impression that exceeds expectations leads to real customer satisfaction. Think of everyone you meet as a customer, and always exceed expectations.
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2.Outline the IdealFor major change, big ideals are essential. Let’s not be small, but set up a large model to move towards in the future.
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3.Think DeeplyIf you act only after being told to, you won’t come up with good ideas. Think faster than others: keep thinking, and think deeply.
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4.Act QuicklyNo matter how good the idea, it begins to lose freshness the moment it is created. To meet the newest needs, let’s shape the concept while it’s fresh.
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5.Fail EarlyIt’s important not just to minimize loss due to failure, but from it also gain the hints for success. Learn from failure, make a course correction and move on to the next success!
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6.Find it YourselfThe current condition, past successes and even your boss’s instructions are not always the correct choice. Search and discover your own answers.
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7.Get it DoneSuccess will only come to those who keep on going until the job is done. Think of how you can do it and the method of getting there, and make it happen.
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8.Join TogetherJoin TogetherIdeas are refined by thinking with multiple perspectives, rather than as just one person. Involving the people around you brings with it a synergistic effect.
Promise to Employees
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1.Respect for actionWe aren’t bound by conventional ideas;
we instead respect new initiatives and positive action. -
2.A place for discussionWe will continue to create a space in which everyone can discuss freely with others.
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3.Opportunities for growthWe will continue to value opportunities for growth that arebased on individual thought and action.
Promise to Society
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1.Promise to customersGurunavi always takes the customer’s point of view as we aim at being the world’s leading company in believing in the potential of food.
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2.Promise to societyGurunavi’s promise is to connect to and satisfy people through food, while contributing to a sustainable society.
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3.Promise to shareholdersGurunavi is operated in a highly transparent management style, one that makes the most of our business assets. We will strive to continuously improve corporate value, and return profits to our stakeholders.