Brand Statement

Our Purpose is the core element of our corporate philosophy. Achieving our Purpose requires Innovative Action by Gurunavi – as a company and as an organization – which in turn requires Innovative Action by Employees. To bring this about, we are resolute in our Promise to Employees and aim to provide a comfortable and rewarding work environment.

Based on our Spirit, we are confident that we will fulfil our Promise to Society, something we need to do in order realize our Purpose. But this may not happen immediately. With that said, we believe that if one person changes, so can the whole world. Gurunavi is making this belief a reality.

Protecting and nurturing
Japanese food culture

Food: Satisfying People
and Creating Connections

Gurunavi knows the possibilities of good food.
Connecting people, things and events, all over the world.
Creating pleasure and satisfaction.

1. 1.

   Inclusion and Diversity
   Create an environment in which diverse human resources can demonstrate their strengths, and strive to maximize the performance of both individuals and the organization.
2. 2.

   Update Normal
   Flexibly respond to the changes in society and the market, as we work to create a unique presence that suits the times.
3. 3.

   Connecting the Dots
   Discovering new value by connecting every point within and outside the company: people, organizations, business, data, etc.
4. 4.

   Open Innovation
   By multiplying ideas and technologies both inside and outside the company, create new innovations that are beneficial for society.
5. 5.

   Global Mind
   We will overcome the barriers of culture, language and distance, and continue to have a global perspective and mindset.
6. 6.

   Co-Creating Sustainability
   With the understanding of and mutual respect with all stakeholders, create a long-term culture of universal value.

1. 1.

   Create Customer Delight
   Creating an impression that exceeds expectations leads to real customer satisfaction. Think of everyone you meet as a customer, and always exceed expectations.
2. 2.

   Outline the Ideal
   For major change, big ideals are essential. Let’s not be small, but set up a large model to move towards in the future.
3. 3.

   Think Deeply
   If you act only after being told to, you won’t come up with good ideas. Think faster than others: keep thinking, and think deeply.
4. 4.

   Act Quickly
   No matter how good the idea, it begins to lose freshness the moment it is created. To meet the newest needs, let’s shape the concept while it’s fresh.
5. 5.

   Fail Early
   It’s important not just to minimize loss due to failure, but from it also gain the hints for success. Learn from failure, make a course correction and move on to the next success!
6. 6.

   Find it Yourself
   The current condition, past successes and even your boss’s instructions are not always the correct choice. Search and discover your own answers.
7. 7.

   Get it Done
   Success will only come to those who keep on going until the job is done. Think of how you can do it and the method of getting there, and make it happen.
8. 8.

   Join Together
   Join Together
   Ideas are refined by thinking with multiple perspectives, rather than as just one person. Involving the people around you brings with it a synergistic effect.

1. 1.

   Respect for action
   We aren’t bound by conventional ideas;
   we instead respect new initiatives and positive action.
2. 2.

   A place for discussion
   We will continue to create a space in which everyone can discuss freely with others.
3. 3.

   Opportunities for growth
   We will continue to value opportunities for growth that arebased on individual thought and action.

1. 1.

   Promise to customers
   Gurunavi always takes the customer’s point of view as we aim at being the world’s leading company in believing in the potential of food.
2. 2.

   Promise to society
   Gurunavi’s promise is to connect to and satisfy people through food, while contributing to a sustainable society.
3. 3.

   Promise to shareholders
   Gurunavi is operated in a highly transparent management style, one that makes the most of our business assets. We will strive to continuously improve corporate value, and return profits to our stakeholders.