History
1989
| Oct. | Established the Kotsu Ad Company in Chiyoda, Tokyo, and started transport advertising business. |
|---|
1996
| June | Established Gurunavi, an online restaurant search site for the Kanto area, as part of the NKB Inc. business. |
|---|
1997
| Sep. | Launched nationwide version |
|---|
1998
| Feb. | Opened Osaka office |
|---|
1999
| Dec. | Changed trade name to Internet Navi Tokyo Co., Ltd |
|---|
2000
| Feb. | Changed trade name to Gurunavi, Inc. |
|---|---|
| Mar. | Acquired the Gurunavi business from NKB Inc. |
| Oct. | Restaurant membership exceeds 10,000 |
2001
| Jan. | Opened Fukuoka office |
|---|---|
| Apr. | Opened Hokkaido office
Opened Sendai office |
| Nov. | Introduced member restaurants management system |
2002
| Apr. | Opened Nagoya office |
|---|---|
| July | Launched NIKKEI NET Gurunavi Otona no Restaurant Guide, a guide to gourmet and haute cuisine restaurants
Started operation of Ekikara-Timetable on Gurunavi website |
| Sep. | Gurunavi Academy established |
| Oct. | Launched Kochira Hishoshitsu |
2003
| Oct. | Gurunavi membership exceeds 1 million users |
|---|
2004
| Apr. | Launched SURF & SNOW |
|---|---|
| Sep. | Launched Gurunavi foreign language versions |
| Nov. | Opened Hiroshima office
Opened Okinawa office |
| Dec. | Opened Yokohama office |
2005
| Jan. | Relocated Osaka office |
|---|---|
| Apr. | Listed on Osaka Securities Exchange Hercules
Opened Saitama office
Opened Kobe office |
| June | Opened Chiba office |
| July | Opened Kyoto office |
| Oct. | Made JOY JOY, Inc. a subsidiary |
| Nov. | Established Gurunavi (Shanghai), Inc.
Established Gurunavi Promotion Community, Inc. |
2006
| Mar. | Launched Gurunavi Wedding |
|---|---|
| July | Relocated Okinawa office |
| Oct. | Gurunavi posts information on over 500,000 restaurants |
2007
| Oct. | Combined Internet Navi Tokyo Co., Ltd and Gurunavi to start operation of Let's ENJOY TOKYO, a collaboration between Gurunavi and Tokyo Metro Co., Ltd. |
|---|
2008
| Aug. | Relocated Osaka office |
|---|---|
| Dec. | Listed on 1st section of the Tokyo Stock Exchange |
2010
| June | Relocated Nagoya office |
|---|---|
| Aug. | Relocated head office |
| Sep. | Launched Gurutabi |
| Oct. | Established Gurunavi Research Institute, Inc.
Merged with consolidated subsidiary Joy Joy, Inc. |
| Nov. | Received Porter Prize 2010 |
| Dec. | Established Gurunavi Support Associe, Inc. |
2011
| Aug. | Relocated Osaka office |
|---|
2012
| Sep. | Launched Chef Gohan |
|---|---|
| Oct. | Relocated Yokohama office |
| Dec. | Gurunavi membership exceeds 10 million users |
2013
| Feb. | Launched food information service Minna No Gohan |
|---|---|
| Apr. | Opened “SHUN*SHOKU LOUNGE” to showcase seasonal ingredients, and restaurant information lounge, “Gurunavi” in GRAND FRONT OSAKA
Opened Shizuoka office |
| Sep. | Gurunavi Support Associe, Inc. received the Minister Award in Good Practices of the Employment of Persons with Disabilities and the Improvement of Workplace Environment for Fiscal Year 2013 2013 Award for Excellence for Best Practices in Employment of Persons with Disabilities |
| Nov. | Launched Japan's largest competition for chefs, RED U-35(RYORININ'S EMERGING DREAM) |
| Dec. | Restaurant Information Center by GURUNAVI certified by Japan National Tourism Organization as Official Information Center for International Visitors |
2014
| Apr. | Opened Kanazawa office
Opened Niigata office
Opened Kagoshima office |
|---|---|
| July | Launched the Gurunavi Online Reservation System
Won "Best Buzz Award" at 2014 MM Research Institute Awards for Gurunavi PRO verification system 3.0 |
| Aug. | Launched official Kochira Hishoshitsu: The Perfect Business Gift website |
| Oct. | Launched gastronomy curation site, Ippin |
| Dec. | Launched Kotoshi no hitosara (Dish of the Year) [as a part of Japanese food culture to be kept for posterity] |
2015
| Apr. | Launched Official search site Club MICHELIN
|
|---|---|
| June | Opened Okayama office |
| Aug. | Opened Ibaraki office |
| Sep. | Launched dressing |
| Dec. | Opened Restaurant Information Center by GURUNAVI(Ueno) |
2016
| Apr. | Launched LIVE JAPAN PERFECT GUIDE TOKYO |
|---|---|
| May | Relocated Fukuoka office |
| June | Relocated Nagoya office
Opened Restaurant Information Center by GURUNAVI(Fukuoka) |
| July | Opened Ehime office |
| Sep. | Opened Tochigi office |
| Dec. | Opened Restaurant Information Center by GURUNAVI(Kyoto) |
2017
| Feb. | Received highest "Eruboshi" certification from Japan's Ministry of Health, Labor and Welfare (in recognition of efforts to promote women's participation and advancement in the workplace) |
|---|---|
| Apr. | Launched Gurunavi POS+ |
| June | Launched Gurunavi Pay |
2018
| Jan. | Relocated Kobe office |
|---|---|
| Apr. | Launched KYOTO365 |
| July | Launched LIVE JAPAN PERFECT GUIDE HOKKAIDO
Began capital and business alliance with Rakuten, Inc. |
| Sep. | Launched the Gurunavi reservation and customer management system |
| Oct. | Received 10th Japan Tourism Agency Commissioner Award |
2019
| July | Launched LIVE JAPAN PERFECT GUIDE KANSAI
Launched LIVE JAPAN PERFECT GUIDE TOHOKU |
|---|---|
| Sep. | Transferred the Let's ENJOY TOKYO business through company split |
| Oct. | Awarded bronze at PRIDE Index 2019 |
| Nov. | Received "IT Award for Excellence (Social Issues Solutions category) at the 2019 Information Technology Awards hosted by the Japan Institute of Information Technology |
2020
| Jan. | Transferred the business regarding food delivery service for corporations through company split |
|---|---|
| June | Transferred the SURF&SNOW business through company split |
| Sep. | Gurunavi wins "Risk Management Award" at 6th Japan Tourism Awards |
| Nov. | Start of operations at new headquarters designed to promote the new work style |
| Dec. | Awarded silver at PRIDE Index 2020 |
2021
| Mar. | Received the grand prize in the business and industry category of the 2021 Japan Resilience Awards |
|---|---|
| Apr. | Took over the businesses of “Rakuten Delivery” and “Rakuten Real-time Take-out” (basic absorption-type split)
Started the “Gurunavi FineOrder” mobile order system |
| May | Established the new Gurunavi philosophy system |
| Aug. | Began capital and business alliance agreement with SHIFT Inc.
Launched the “Connect Vaccines Project”
Relocated Nagoya office |
| Sep. | Relocated Hiroshima office |
| Nov. | Number of members connecting Gurunavi member IDs and Rakuten IDs breaks 5 million mark
Advance opening of “Gurunavi Supply Mall,” a dedicated e-commerce site for purchasing commercial ingredients and materials for restaurants
Awarded gold at PRIDE Index 2021
Commencement of provision of “Sudden Cancellation Insurance” |
2022
| Jan. | Launched ”Gurunavi Premium Meal Kit”
Officially launched "Gurunavi online reservation coupons" |
|---|---|
| Feb. | Relocated Fukuoka office |
| Apr. | Opened first restaurant developed under restaurant development business in Japan |
| May | Began business alliance agreement with TENPOS HOLDINGS Co., Ltd. |
| June | Launched Gurunavi's first "restaurant coupons for furusato tax" service |
| July | Relocated Headquarters |
| Sep. | Launched "PREMIUM GOURMET CLUB™" service |
| Nov. | Expanded restaurant development business across Japan under "GURUNAVI FOODHALL WYE" brand |
| Dec. | Began capital and business alliance with OPTiM Corporation in restaurant DX service
Establishing scheme to manufacture/apply high-performance biochar using agricultural byproducts selected for NEDO Green Innovation Fund project |
2023
| Aug. | Held 10th RED U-35 (RYORININ'S EMERGING DREAM), Japan's largest competition for chefs |
|---|---|
| Oct. | Restaurant information portal Gurunavi renamed Rakuten Gurunavi |
| Dec. | “Gurunavi FineOrder” breaks 10 million cumulative users
Celebrated 10th anniversary of Kotoshi no hitosara (Dish of the Year) [as a part of Japanese food culture to be kept for posterity] |
2024
| Apr. | Commercial kitchen equipment shop TENPOS Gurunavi made grand opening |
|---|---|
| June | Launched Kanji Ganbare Project to support event coordinators and rejuvenate enkai social gathering culture |
| Aug. | Fully launched Gurunavi Next Project to drive genAI-based technological innovation and digital transformation |
| Nov. | Implemented Kanji Ranking System, a user member loyalty program |
| Nov. | Decided to sponsor EARTH MART signature pavilion at Expo 2025 |
| Dec. | Announced Declaration of Partnership Building |