News

February 08, 2016

Kyushu Tourism Promotion Organization, Fukuoka Chamber of Commerce & Industry, and Gurunavi, Inc. Sign Comprehensive Partnership Agreement for Regional Collaboration

Establishment of infrastructure to receive overseas tourists to Japan at restaurants across Kyushu; enhanced promotion of Kyushu tourism and food through events aimed at attracting tourists from Japan and abroad

Tokyo, Japan – Gurunavi, Inc. (head office: Chiyoda-ku, Tokyo; president and CEO: Seiichiro Kubo; hereinafter "Gurunavi"), Kyushu Tourism Promotion Organization (Fukuoka City; President: Susumu Ishihara), and Fukuoka Chamber of Commerce & Industry (Fukuoka City; President: Seiji Isoyama) announced today that they had signed a comprehensive partnership agreement for regional collaboration. Under the partnership, the three parties will leverage their resources and drawing power to boost tourism throughout the Kyushu region by highlighting regional foods.

The broad regional scope of the agreement, which encompasses all seven prefectures comprising the Kyushu region, sets a new precedence for Gurunavi in Japan. Kyushu welcomed a record 2.58 million direct inbound visitors (finalized figure as of November 2015). The signing of the partnership agreement among the Kyushu Tourism Promotion Organization, Fukuoka Chamber of Commerce & Industry, and Gurunavi will strengthen services for inbound tourists and release of information. The partners will make certain to develop their cooperative relationship, while also building cooperative relationships with chambers of commerce and industry in other prefectures in the Kyushu region.

Highlights of Comprehensive Partnership Agreement for Regional Collaboration Project

● Relating to Tourism Promotion
1.Establishing infrastructure to receive inbound tourists at restaurants
2.Highlighting food to promote Kyushu to inbound tourists
3.Releasing food information to attract tourists from Japan and abroad


○ Further Details of the Agreement

1. Establishing infrastructure to receive inbound tourists at restaurants

Development of Gurunavi websites in multiple languages, and release of information, to prepare restaurants in the prefectures of the Kyushu region to receive inbound tourists. The partners will also cooperate with participating prefectural chambers of commerce and industry including the Kyushu Tourism Promotion Organization and Fukuoka Chamber of Commerce & Industry, to hold inbound tourism seminars for restaurants in the prefectures of the Kyushu region. The seminars will provide restaurants with expertise on receiving inbound tourists from abroad.

2. Highlighting food to promote Kyushu to inbound tourists

Interlinking of Kyushu Tourism Information (English) site and multilingual Gurunavi sites, in order to offer information about tourism resources (events and sightseeing spots) and food information (detailed restaurant information), covering the seven prefectures of Kyushu. The partners will develop websites so that inbound tourists have convenient and easy access to up-to-date information.

3. Releasing food information to attract tourists from Japan and abroad

Organization of Japan Restaurant Week in Kyushu event set to take place around the summer of 2016, at Gurunavi member restaurants in Fukuoka, Kumamoto, and Kagoshima. The event features select established and noteworthy restaurants that will offer meals highlighting the foods of Kyushu, to promote the food culture of Kyushu to tourists and consumers from Japan and abroad.

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Contact

Gurunavi Inc., Communication Department, Public Relations Group
E-mail: pr@gnavi.co.jp

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